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Author(s): C. B. Vaz
A. S. Camanho
R. C. Guimarães
Title: The assessment of retailing efficiency using network data envelopment analysis
Issue Date: 2010
Abstract: This paper describes a method for the assessment of retail store performancebased on Data Envelopment Analysis (DEA). The assessment considers the stores as complexorganizations that aggregate several subunits, corresponding to sections with managementautonomy. This structure motivated an analysis at two different levels: the sectionlevel and the store level. The performance assessment of the sections envolves a comparisonamong similar sections located in different stores, and evaluates efficiency spread. This isfollowed by an analysis at the store level to define targets for the sections. This analysis takesinto account the interdependencies of the sections composing a store, as they share limitedresources such as the floor area. This is achieved using a Network DEA model, which determinesthe maximum store sales allowing for reallocations of area among the sections withina store. The method developed is illustrated using a case study consisting of a Portuguesechain of supermarkets.
Subject: Investigação operacional, Economia e gestão
Operations research, Economics and Business
Scientific areas: Ciências sociais::Economia e gestão
Social sciences::Economics and Business
Document Type: Artigo em Revista Científica Internacional
Rights: restrictedAccess
Appears in Collections:FEUP - Artigo em Revista Científica Internacional

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