Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade

Abstract

Over the years the technologies evolve and the people become more demanding when it comes to advertising, which makes the marketing experts look for new ways to persuade people to buy certain products. And, in recent times, there have been several authors speaking and reporting on this subject. This paper presents a research on persuasive techniques in advertising, techniques which manipulate the human mind, in other words it acts on the unconscious field making people an immediate target. This research aims to answer these questions through the qualitative method, performing content analysis on Portuguese product ads, show that the same techniques that are being used in US ads are the same used by the Portuguese marketing experts and the emphasis on product nationality is equally important and can also be considered a persuasion technique.