How Cambodian Politicians Explore Web 2.0 to Connect with Citizens and Build Forms of Participatory Democracy

Abstract

This research study, mainly revealing that Web 2.0 has a contribution to the political connection between politicians and citizens, and participatory democracy building in Cambodia, examine the uses of Facebook by Cambodian politicians. We employed qualitative method by using online survey with 22 Cambodian politicians from ruling and opposition party and by doing content analysis on their Facebook account as well as getting the conclusive recommendation from four media/ political experts in Cambodia. This study tries to perform a deep study about participatory democracy on social media. Regarding this, the study (1) explores how Cambodian politicians use Web 2.0 for political connection and engagement; (2) identifies motivations and reasons behind online usage; (3) examines their attitude of politicians towards social media, and (4) analyse impacts of their online usage to participatory democracy building. The ultimate conclusion of this study reveals the possible effects of their online activities in the process of political connection and participatory democracy building. Based on this study, the role of social media bridged the communication gap between politicians and citizens by providing political opportunities for direct engagement between politicians and grass roots, such as in contributing to party's campaigns, or even demonstration, participating in political debate and decision making on social and political issues affecting them and society. This consequence of this situation developed participatory democracy in Cambodia. Key Terms: Web 2.0, Social media, Facebook, Politics, Politicians, Political connection, Political engagement, Political party, Participatory democracy.