Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/79438
Author(s): André Filipe Rei Lopes
Title: Brand Management in SMEs: A New Customer Brand Engagement Framework. The case of Beauti Portugal
Issue Date: 2015-07-28
Subject: Economia e gestão
Economics and Business
Scientific areas: Ciências sociais::Economia e gestão
Social sciences::Economics and Business
TID identifier: 201395819
URI: https://repositorio-aberto.up.pt/handle/10216/79438
Document Type: Dissertação
Rights: openAccess
License: https://creativecommons.org/licenses/by-nc/4.0/
Appears in Collections:FEP - Dissertação

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