Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/79438| Author(s): | André Filipe Rei Lopes |
| Title: | Brand Management in SMEs: A New Customer Brand Engagement Framework. The case of Beauti Portugal |
| Issue Date: | 2015-07-28 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| TID identifier: | 201395819 |
| URI: | https://repositorio-aberto.up.pt/handle/10216/79438 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| License: | https://creativecommons.org/licenses/by-nc/4.0/ |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 35584.pdf | Brand Management in SMEs: A New Customer Brand Engagement Framework. The case of Beauti Portugal | 928.2 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
