Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/75901| Author(s): | Maria Teresa Morais Taveira de Barros |
| Title: | Brand relationships and corporate brand identity: A structural modelling approach |
| Issue Date: | 2014-09-04 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/dthk-xk42 |
| URI: | https://hdl.handle.net/10216/75901 |
| Document Type: | Tese |
| Rights: | openAccess |
| License: | https://creativecommons.org/licenses/by-nc/4.0/ |
| Appears in Collections: | FEP - Tese |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 32314.pdf | Brand relationships and corporate brand identity: A structural modelling approach | 2.67 MB | Adobe PDF |  View/Open |
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