Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/56194| Author(s): | Monteiro, Carlos André da Silva Jesus |
| Title: | Distribution Channels in a Multi-Brand Environment: a Uniform or a Market Adapted Policy?. |
| Publisher: | Faculdade de Economia da Universidade do Porto FEP |
| Issue Date: | 2011-07-06 |
| Description: | Gestão Comercial Master in Sales Management |
| Subject: | CIÊNCIAS EMPRESARIAIS Porto |
| DOI: | 10.34626/g0zt-9q21 |
| URI: | http://hdl.handle.net/10216/56194 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DISTRIBUTION CHANNELS STUDY QUESTIONNAIRE EN.pdf | 313.37 kB | Adobe PDF |  View/Open | |
| DISTRIBUTION CHANNELS STUDY DEALER LETTER EN.pdf | 243.16 kB | Adobe PDF |  View/Open | |
| DISTRIBUTION CHANNELS STUDY COVERING LETTER EN.pdf | 266.22 kB | Adobe PDF |  View/Open | |
| Distribution Channels in a MultiBrand Environment a Uniform or a MarketAdapted Policy.pdf | 3.23 MB | Adobe PDF |  View/Open |
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