Please use this identifier to cite or link to this item: http://hdl.handle.net/10216/56125
Author(s): Canedo, Elisa Margarida Lopes
Title: Atitude dos Consumidores face aos Apelos Racionais e Emocionais da Publicidade: estudo do sector alimentar.
Publisher: Faculdade de Economia da Universidade do Porto
FEP
Issue Date: 2011-06-29
Description: Marketing
Master in Marketing
Subject: Marketing
Marketing
Porto
URI: http://hdl.handle.net/10216/56125
Document Type: Dissertação
Rights: openAccess
Appears in Collections:FEP - Dissertação

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