Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/49889| Author(s): | Costa, Sofia de Oliveira Serra |
| Title: | Targeting Higher in Age Preparing the Retail Business for the New Age Senior Segment |
| Publisher: | Faculdade de Economia da Universidade do Porto FEP |
| Issue Date: | 2011-02-08 |
| Description: | Marketing Master in Marketing |
| Subject: | MARKETING MARKETING Porto |
| DOI: | 10.34626/zhny-zk09 |
| URI: | http://hdl.handle.net/10216/49889 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TargetingHigherinAgeSofiaSC.pdf | 2.5 MB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.