Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/170448| Author(s): | Mariana Ribeiro Rocha |
| Title: | Tied by an Invisible String: The Role of Online Communities in Fostering Loyalty to Human Brands |
| Issue Date: | 2025-10-22 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| TID identifier: | 204227410 |
| URI: | https://hdl.handle.net/10216/170448 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 748264.pdf Restricted Access | Tied by an Invisible String: The Role of Online Communities in Fostering Loyalty to Human Brands | 2.07 MB | Adobe PDF | View/Open |
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