Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/170350| Author(s): | Mariana Melo Mota |
| Title: | #MYLOVE! O impacto do antropomorfismo da marca no consumer brand engagement |
| Issue Date: | 2025-11-10 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| TID identifier: | 204185858 |
| URI: | https://hdl.handle.net/10216/170350 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 748066.pdf | #MYLOVE! O IMPACTO DO ANTROPOMORFISMO DA MARCA NO CONSUMER BRAND ENGAGEMENT | 1.92 MB | Adobe PDF |  View/Open |
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