Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/170079
Author(s): Paulo Jorge Cardoso Bessa
Title: Beyond Correlation: Causal Effects of Marketing Campaigns Using Causal Machine Learning
Issue Date: 2025-10-09
Subject: Outras ciências da engenharia e tecnologias
Other engineering and technologies
Scientific areas: Ciências da engenharia e tecnologias::Outras ciências da engenharia e tecnologias
Engineering and technology::Other engineering and technologies
TID identifier: 204118131
URI: https://hdl.handle.net/10216/170079
Document Type: Dissertação
Rights: embargoedAccess
Embargo End Date: 2028-10-08
Appears in Collections:FEUP - Dissertação

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