Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/169922| Author(s): | Joana Rita Pereira Calçada |
| Title: | Next Best Action: Optimizing Communication Channels by Customer Segment in the Telecommunications Industry |
| Issue Date: | 2025-10-23 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| TID identifier: | 204184827 |
| URI: | https://hdl.handle.net/10216/169922 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 745075.pdf | Next Best Action: Optimizing Communication Channels by Customer Segment in the Telecommunications Industry | 1.33 MB | Adobe PDF |  View/Open |
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