Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/162563| Author(s): | Pedro Lopes Pinheiro |
| Title: | Optimizing customer conversion rates in online purchases: MC case study |
| Issue Date: | 2024-10-28 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/vsew-aa84 |
| TID identifier: | 203918630 |
| URI: | https://hdl.handle.net/10216/162563 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 694880.pdf Restricted Access | OPTIMIZING CUSTOMER CONVERSION RATES IN ONLINE PURCHASES USING TOUCHPOINT DATA: THE MC CASE STUDY | 1.43 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.