How does storytelling for vegan industrialized products influence consumer's purchase intention? Analysed through the Stimulus-Organism-Response (SOR) model.

Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/162152

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DC Field	Value	Language
dc.creator	Giovana Hernandes da Silva
dc.date.accessioned	2025-11-11T21:13:29Z	-
dc.date.available	2025-11-11T21:13:29Z	-
dc.date.issued	2024-10-14
dc.date.submitted	2024-10-01
dc.identifier.other	sigarra:693088
dc.identifier.uri	https://hdl.handle.net/10216/162152	-
dc.language.iso	por
dc.rights	openAccess
dc.subject	Economia e gestão
dc.subject	Economics and Business
dc.title	How does storytelling for vegan industrialized products influence consumer's purchase intention? Analysed through the Stimulus-Organism-Response (SOR) model.
dc.type	Dissertação
dc.contributor.uporto	Faculdade de Economia
dc.identifier.doi	10.34626/4v4t-zn70
dc.identifier.tid	203917030
dc.subject.fos	Ciências sociais::Economia e gestão
dc.subject.fos	Social sciences::Economics and Business
thesis.degree.discipline	Mestrado em Economia e Administração de Empresas
thesis.degree.grantor	Faculdade de Economia
thesis.degree.grantor	Universidade do Porto
thesis.degree.level	1
Appears in Collections:	FEP - Dissertação

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