Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/160060| Author(s): | Bruna Daniela da Silva Carneiro |
| Title: | The Impact of Brand Coolness on Consumer Behavior in Telecommunications Brands |
| Issue Date: | 2024-07-22 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/vf5s-hk50 |
| TID identifier: | 203916298 |
| URI: | https://hdl.handle.net/10216/160060 |
| Document Type: | Dissertação |
| Rights: | embargoedAccess |
| Embargo End Date: | 2027-07-21 |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 680287.pdf Restricted Access | The Impact of Brand Coolness on Consumer Behavior in Telecommunications Brands | 3.41 MB | Adobe PDF | View/Open |
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