Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/159912| Author(s): | Tiago Toste Ferreira |
| Title: | Brand activism and word-of-mouth: the roles of consumer-brand identification and perceived authenticity |
| Issue Date: | 2024-07-22 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/ykds-t979 |
| TID identifier: | 203919068 |
| URI: | https://hdl.handle.net/10216/159912 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 680050.pdf | The roles of consumer-brand identification and perceived authenticity in the relationship between brand activism and word-of-mouth | 1.48 MB | Adobe PDF |  View/Open |
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