Design Emocional: Proposta ontológica nas dimensões viscerais, comportamentais e reflexivas

Abstract

Within the scope of the master's thesis, this work identifies in the literature concerning the study of Emotional Design a notorious gap in the existence of a grammar of practical applicability that specifies which parameters pertain to each of its three dimensions, especially in interaction design contexts. Thus, the development of an ontology that elaborates which factors compose and most influence each of the valences of Emotional Design is considered a fundamental contribution in the creation of emotionally meaningful interactive applications. Additionally, semiotics and embodied cognition both reveal themselves as areas of study with potential for integration and development of the Emotional Design investigative line, relationships that are not found, equally, in the literature on the subject. We specify the appropriateness of these relations between areas of study, and present a preliminary ontological proposal that is methodologically tested and that points to future theoretical deepening concerning the factors pertaining to each of the dimensions of Emotional Design.