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https://hdl.handle.net/10216/151126Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Inês Maria Ferreira Teixeira | |
| dc.date.accessioned | 2025-11-10T19:08:06Z | - |
| dc.date.available | 2025-11-10T19:08:06Z | - |
| dc.date.issued | 2023-07-19 | |
| dc.date.submitted | 2023-06-30 | |
| dc.identifier.other | sigarra:634508 | |
| dc.identifier.uri | https://hdl.handle.net/10216/151126 | - |
| dc.language.iso | por | |
| dc.rights | openAccess | |
| dc.subject | Economia e gestão | |
| dc.subject | Economics and Business | |
| dc.title | Paid Media, Earned Media ou Owned Media: Qual o meio de comunicação mais eficaz para as marcas nas redes sociais? | |
| dc.type | Dissertação | |
| dc.contributor.uporto | Faculdade de Economia | |
| dc.identifier.doi | 10.34626/86h6-6960 | |
| dc.identifier.tid | 203555775 | |
| dc.subject.fos | Ciências sociais::Economia e gestão | |
| dc.subject.fos | Social sciences::Economics and Business | |
| thesis.degree.discipline | Mestrado em Marketing | |
| thesis.degree.grantor | Faculdade de Economia | |
| thesis.degree.grantor | Universidade do Porto | |
| thesis.degree.level | 1 | |
| Appears in Collections: | FEP - Dissertação | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 634508.pdf | Paid Media, Earned Media ou Owned Media: Qual o meio de comunicação mais eficaz para as marcas nas redes sociais? | 870.78 kB | Adobe PDF |  View/Open |
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