Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/151019| Author(s): | Jiyao Guan |
| Title: | The impact of online customer experience on customer engagement behaviours: The roles of brand identification and brand love |
| Issue Date: | 2023-07-18 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/b0n0-6n77 |
| TID identifier: | 203555864 |
| URI: | https://hdl.handle.net/10216/151019 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 634206.pdf | The impact of online customer experience on customer engagement behaviours: The roles of brand identification and brand love | 1.37 MB | Adobe PDF |  View/Open |
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