Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/145841| Author(s): | Ricardo Miguel de Pinho da Silva Brandão |
| Title: | Source vs. Content Factors in Influencer Marketing: A dual route to followers' persuasiveness? |
| Issue Date: | 2022-11-10 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/w0a6-ap69 |
| TID identifier: | 203258738 |
| URI: | https://hdl.handle.net/10216/145841 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 593776.pdf Restricted Access | Source vs. Content Factors in Influencer Marketing: A dual route to followers' persuasiveness? | 1.86 MB | Adobe PDF | View/Open |
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