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https://hdl.handle.net/10216/144304| Author(s): | Priscilla Dias Marques Pereira |
| Title: | The Brand Coolness Perception through Brand Communities |
| Issue Date: | 2022-10-12 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/nwx1-ny85 |
| TID identifier: | 203258649 |
| URI: | https://hdl.handle.net/10216/144304 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 584744.pdf | The Brand Coolness Perception through Brand Communities | 720.3 kB | Adobe PDF |  View/Open |
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