Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/141177| Author(s): | Ana Rita Franco Pais |
| Title: | Artificial Intelligence and Marketing Strategy: Drivers of Consumers' Acceptance of Automatic Conversational Agents (Chatbots) as Human/Tech Interfaces |
| Issue Date: | 2019-11-21 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/4bv3-3996 |
| TID identifier: | 202432572 |
| URI: | https://hdl.handle.net/10216/141177 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 366032.pdf | Artificial Intelligence and Marketing Strategy: Drivers of Consumers' Acceptance of Automatic Conversational Agents (Chatbots) as Human/Tech Interfaces | 1.28 MB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.