Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/141155| Author(s): | Francisca Quintas Rodrigues |
| Title: | Consumer Perception of brand repositioning with diversification of product benefits: the case of Pedras |
| Issue Date: | 2017-10-26 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/8vgs-ar98 |
| TID identifier: | 202899004 |
| URI: | https://hdl.handle.net/10216/141155 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 219062.pdf | Consumer perception of brand repositioning through benefit diversification: the case of Pedras | 2.15 MB | Adobe PDF |  View/Open |
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