Narrativas Interativas Como Linguagem do Jornalismo

Abstract

The cyberjournalism is already consolidated as the main source of information in the worldwide, however, the newsrooms of these medias still seek formats and languages with which they can inform and retain their audience, thus achieving greater economic sustainability. It is in this aspect, this investigation carried out the publication of a report in Narratives Interactives' format in partnership with a niche digital native media, and thus understood, through navigation analysis and survey with users, that the change of the format and language of a article influences the user's decision to remain faithful or not to a means of communication. These data, as well as the bibliographic production of journalism's adaptation to new technological platforms presented by this investigation, provide mechanisms for the media to design their products, as well as for the academy to anticipate communication trends for cyberspace.