Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/136733| Author(s): | Joana Costa Lima |
| Title: | Cause Branding: how, why and when is this strategy effective? |
| Issue Date: | 2021-10-18 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/j8mz-1s23 |
| TID identifier: | 202852970 |
| URI: | https://hdl.handle.net/10216/136733 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 504962.pdf | Cause Branding: Why, How and When is this strategy effective? | 1.26 MB | Adobe PDF |  View/Open |
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