Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/134924| Author(s): | Beatriz Reis Silva |
| Title: | The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| Issue Date: | 2021-07-26 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/3k3j-6y40 |
| TID identifier: | 202851818 |
| URI: | https://hdl.handle.net/10216/134924 |
| Document Type: | Dissertação |
| Rights: | embargoedAccess |
| Embargo End Date: | 2031-07-25 |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 483906.pdf Restricted Access | The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) | 833.39 kB | Adobe PDF | View/Open |
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