Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/133051| Author(s): | Ana Margarida de Sousa Rocha Guimarães |
| Title: | Customer journey analysis - building a customer journey map based on consumer behaviour |
| Issue Date: | 2020-07-24 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/5yma-r721 |
| TID identifier: | 202562310 |
| URI: | https://hdl.handle.net/10216/133051 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 410556.pdf | Young Mothers' Multichannel Behaviour: A Study of Channels and Touchpoints Combinations | 1.5 MB | Adobe PDF |  View/Open |
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