Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/129181| Author(s): | Maria Amélia Magalhães Costa Borges |
| Title: | The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study |
| Issue Date: | 2020-09-17 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| TID identifier: | 202564371 |
| URI: | https://hdl.handle.net/10216/129181 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 418515.pdf Restricted Access | The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study | 1.02 MB | Adobe PDF | View/Open |
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