Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/123738| Author(s): | Bruno Tiago Barbosa Ribeiro |
| Title: | FROM HERO TO ZERO: O EFEITO MODERADOR DO BRAND LOVE NOS ANTECEDENTES E CONSEQUENTES DO BRAND HATE |
| Issue Date: | 2019-11-13 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/hmg4-3j05 |
| TID identifier: | 202432874 |
| URI: | https://hdl.handle.net/10216/123738 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 364554.pdf | FROM HERO TO ZERO: BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES | 1.13 MB | Adobe PDF |  View/Open |
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