Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/123349| Author(s): | Natalia Danuta Szyszka |
| Title: | Gamification in Marketing: Aspects Influencing Intention of Engagement and Brand Attitude |
| Issue Date: | 2019-10-30 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/ww7d-9759 |
| TID identifier: | 202565068 |
| URI: | https://hdl.handle.net/10216/123349 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 362346.pdf | GAMIFICATION IN MARKETING: ASPECTS INFLUENCING INTENTION OF ENGAGEMENT AND BRAND ATTITUDE | 1.29 MB | Adobe PDF |  View/Open |
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