Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/122804| Author(s): | Maria João dos Santos Aguiar e Mira Paulo |
| Title: | Learning to Classify a Subject-Line Quality for Email Marketing Using Data Mining Techniques |
| Issue Date: | 2019-07-16 |
| Subject: | Engenharia electrotécnica, electrónica e informática Electrical engineering, Electronic engineering, Information engineering |
| Scientific areas: | Ciências da engenharia e tecnologias::Engenharia electrotécnica, electrónica e informática Engineering and technology::Electrical engineering, Electronic engineering, Information engineering |
| TID identifier: | 202395375 |
| URI: | https://hdl.handle.net/10216/122804 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEUP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 358130.1.pdf | Learning to classify a subject-line quality for email marketing using Data Mining techniques | 3.05 MB | Adobe PDF |  View/Open |
| 358130.pdf Restricted Access | Paper - Learning to classify a subject-line quality for email marketing using Data Mining techniques | 653.42 kB | Adobe PDF | Request a copy from the Author(s) |
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