Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/122804
Author(s): Maria João dos Santos Aguiar e Mira Paulo
Title: Learning to Classify a Subject-Line Quality for Email Marketing Using Data Mining Techniques
Issue Date: 2019-07-16
Subject: Engenharia electrotécnica, electrónica e informática
Electrical engineering, Electronic engineering, Information engineering
Scientific areas: Ciências da engenharia e tecnologias::Engenharia electrotécnica, electrónica e informática
Engineering and technology::Electrical engineering, Electronic engineering, Information engineering
TID identifier: 202395375
URI: https://hdl.handle.net/10216/122804
Document Type: Dissertação
Rights: restrictedAccess
Embargo End Date: 2022-07-15
Appears in Collections:FEUP - Dissertação

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358130.pdf
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Paper - Learning to classify a subject-line quality for email marketing using Data Mining techniques653.42 kBAdobe PDF    Request a copy from the Author(s)


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