Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/122337
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dc.creatorLiliana Judite Magalhães Carvalho Maranhão
dc.date.accessioned2025-11-11T15:19:54Z-
dc.date.available2025-11-11T15:19:54Z-
dc.date.issued2019-09-24
dc.date.submitted2019-09-25
dc.identifier.othersigarra:352867
dc.identifier.urihttps://hdl.handle.net/10216/122337-
dc.language.isoeng
dc.rightsopenAccess
dc.subjectEconomia e gestão
dc.subjectEconomics and Business
dc.titleUnderstanding the importance of eWOM on Higher Education Institutions' brand equity
dc.typeDissertação
dc.contributor.uportoFaculdade de Economia
dc.identifier.doi10.34626/t0rp-at52
dc.identifier.tid202434192
dc.subject.fosCiências sociais::Economia e gestão
dc.subject.fosSocial sciences::Economics and Business
thesis.degree.disciplineMestrado em Marketing
thesis.degree.grantorFaculdade de Economia
thesis.degree.grantorUniversidade do Porto
thesis.degree.level1
Appears in Collections:FEP - Dissertação

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