Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/117565| Author(s): | Ana Isabel de Sousa Rocha Marques |
| Title: | Segmentação de Clientes Renting Automóvel: modelo RFM, análise de Clusters e CLV |
| Issue Date: | 2018-12-11 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/3jwj-wm05 |
| TID identifier: | 202215342 |
| URI: | https://hdl.handle.net/10216/117565 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 303073.pdf Restricted Access | Segmentação de Clientes Renting Automóvel: modelo RFM, análise de Clusters e CLV | 1.81 MB | Adobe PDF | View/Open |
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