Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/117550| Author(s): | Susana Machado Estácio Marques |
| Title: | The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty |
| Issue Date: | 2018-12-10 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| TID identifier: | 202218368 |
| URI: | https://hdl.handle.net/10216/117550 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 302811.pdf | The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty | 1.32 MB | Adobe PDF |  View/Open |
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