Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/117176| Author(s): | Sara Filipa Monteiro Machado |
| Title: | How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity? |
| Issue Date: | 2018-11-29 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/xkh3-0r96 |
| TID identifier: | 202218171 |
| URI: | https://hdl.handle.net/10216/117176 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 301256.pdf | How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity? | 4.07 MB | Adobe PDF |  View/Open |
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