Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/116916| Author(s): | Andreia Sofia de Castro Almeida |
| Title: | Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities |
| Issue Date: | 2018-11-21 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/j4jn-q734 |
| TID identifier: | 202215660 |
| URI: | https://hdl.handle.net/10216/116916 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 299383.pdf | Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media-Based Anti-Brand Communities | 1.31 MB | Adobe PDF |  View/Open |
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