Formatos Publicitários mais adequados aos Dispositivos Móveis: Análise do Vídeo Vertical

Abstract

In the last years the internet and especially social networks have evolved and become great advertising tools, particularly due to the massive use of mobile devices. It's in this increasingly intense use, namely in smartphones, which is based on the greater use of applications where vertical video emerges, a new concept, something unusual to our eyes, but that has become a reality. The creative process and the development of advertising is thus increasingly demanding, requiring new techniques and tools for the creation of multimedia content adapted to different platforms and different audiences. The results are intended to identify techniques and methodologies relevant to the creative process of advertising in vertical videos, determining benefits that can be obtained both in the creative process and in the effectiveness of its use. To do this, after a study and a research phase, conducting surveys and analyzing success stories, this study intends to compare the consumption of tranditional advertising with advertising created specifically through vertical video.