Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/114233| Author(s): | Natália Cavalcanti Carneiro Leão |
| Title: | Driving innovation through social data: a methodology for building buyer personas |
| Issue Date: | 2018-07-09 |
| Subject: | Outras ciências da engenharia e tecnologias Other engineering and technologies |
| Scientific areas: | Ciências da engenharia e tecnologias::Outras ciências da engenharia e tecnologias Engineering and technology::Other engineering and technologies |
| DOI: | 10.34626/g79w-kb78 |
| TID identifier: | 202117855 |
| URI: | https://hdl.handle.net/10216/114233 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEUP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 278147.pdf | Driving innovation through social data: a methodology for building buyer personas | 2 MB | Adobe PDF |  View/Open |
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