Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/107596| Author(s): | Maria Amélia Machado Carvalho |
| Title: | Drivers of Customer Brand Engagement: An Application to Virtual Brand Communities on Facebook. |
| Issue Date: | 2017-10-03 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/y8ga-jh24 |
| TID identifier: | 101486413 |
| URI: | https://hdl.handle.net/10216/107596 |
| Document Type: | Tese |
| Rights: | openAccess |
| Appears in Collections: | FEP - Tese |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 216181.pdf | Drivers of Customer Brand Engagement: An Application to Virtual Brand Communities on Facebook. | 3.21 MB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.