Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/106985| Author(s): | Ana Patrícia Rego de Castro |
| Title: | Customer engagement in virtual social network brand communities: drivers and impact on brand loyalty |
| Issue Date: | 2017-09-15 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/bxx5-b603 |
| TID identifier: | 201926385 |
| URI: | https://hdl.handle.net/10216/106985 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 209681.pdf | Customer engagement in virtual social network brand communities: drivers and impact on brand loyalty | 6.96 MB | Adobe PDF |  View/Open |
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