Transmedia Storytelling in education: English language teachers' acceptance of application of Transmedia Storytelling to teaching contexts

Abstract

The increasing success of transmedia storytelling projects, which were mostly for marketing purposes, drew attention of the scholars and specialists from different areas. Followed by the modification and reconstruction of the term by the various other area scholars and specialists. And also, brought back the already existing analogous terms and applications related to the phenomena, into the question. One of such areas of inquiry is education, more specifically language teaching. It is assumed; the elements composing Transmedia Storytelling practice, might have implications for the teaching contexts and the same success is expected when the essence of the term, is applied to teaching contexts. The current study is based on these attempts to modify and adapt Transmedia Storytelling phenomena to the teaching contexts.