Facebook como suporte à formação dos distribuidores em Venda Multinível - Estudo de caso

Abstract

Currently technologies enable us to develop, implement tools that seek constant improvement in the efficiency and effectiveness of resources that companies have to engage with its employees and society. The platforms enable the integration of learning tools that can enhance training activities can take place in environments online and offline environments for teaching and learning, conheceidas as blended-learning or b-learning. The training is part of the contribution to the motivation and satisfaction of workers and for businesses that need their employees to be involved in the projects. It is in this context that the presented study, which aimed to assess how it can be considered facebook to support the training of Distributors Naravie, which is a company engaged in Direct Selling Multilevel using multimedia content (videos) to enable its employees a free learning for the evolution of your personal project. To better understand the structure and the role of distributors, broke a qualitative methodological approach, based on open-ended questionnaires and closed to all partners. Not neglecting the quantitative approach, which examined several indicators and metrics that were essential to the development of research. From the results we considered suitable for the purpose, we concluded that the training actions that are complemented with videos have a larger display, which are an essential tool that complements the actions taken by the company for online learning and offline from our partners and to address the change and competition.