Carteles en la comunicación visual para la educación sanitaria en el período de entreguerras

Abstract

The progress made in the field of medical research during the I Word War, the wave of humanism own post- war period in 1918 and the spread of some STDs and other flu-like, did that develop education policies public in order to raise awareness of the importance of prophylactic care. In this context the Portuguese League for Social Prophylaxis was born, which emerged in Oporto in 1924 by initiative of three young doctors from the public health perspective, inspired by a concern to prevent illness from contact with the environment and with special attention to domestic accidents, epidemic and endemic infectious diseases, and developed a program of action which now call for healtheducation in order to raise awareness and minimize the risk of contagion, working on the physical, psychological and field moral. But the League was not a mere elitist discussion but sought directly confront these problems and to reach the widest possible audience used various means, including posters, after the results of the Great War as raise an awareness and motivating, became extensive, cheap and effective in the context of a city, Oporto, with high rates of illiteracy, and in which physicians access to popular focus of the problem was very complicated form. Communication presented aims to study this visual production with the intention of analyzing the message issued on the subject of health education in the interwar period, analyzing the posters that were produced in the League and those produced abroad that they were the inspiration.