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Issue Date
Title
Author(s)
Type
2006
Gestão da marca no contexto da experiência do consumidor : o caso edp
Pimentel, Marta Outeiro Moutinho Teixeira
Dissertação
2009
Gestão Emocional da Marca: o caso Futebol Clube do Porto
Cardia, Luís
Dissertação
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Cardia, Luís
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Pimentel, Marta Outeiro Moutinho ...
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Marketing
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Marketing experiencial
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2009
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2006
