Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/129185
Author(s): | Maria Amélia Magalhães Costa Borges |
Title: | The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study |
Issue Date: | 2020-09-17 |
Subject: | Economia e gestão Economics and Business |
Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
TID identifier: | 202564371 |
URI: | https://hdl.handle.net/10216/129185 |
Document Type: | Dissertação |
Rights: | restrictedAccess |
Appears in Collections: | FEP - Dissertação |
Files in This Item:
File | Description | Size | Format | |
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418516.pdf Restricted Access | The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study | 1.02 MB | Adobe PDF | Request a copy from the Author(s) |
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