Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/118353
Author(s): Teresa Fernandes
Inês Inverneiro
Title: From Fandom to Fad: Are Millennials Really Engaged With and Loyal to Their Loved Brands on Social Media?
Issue Date: 2019
Subject: Ciências Sociais, Ciências sociais
Social sciences, Social sciences
Scientific areas: Ciências sociais
Social sciences
URI: https://hdl.handle.net/10216/118353
Document Type: Livro de Atas de Conferência Internacional
Rights: restrictedAccess
Appears in Collections:FEP - Livro de Atas de Conferência Internacional

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