Explorando o Bazar Tipográfico

Abstract

Exploring the Type Bazaar: the importance of the emergent models of communication in the creation of a platform of free collaboration for type design deals with themes as the evolution of the Web, Cyberculture and Communication Models, the Development of Free Software and the creation of Collaborative Projects under the electronic reality. In the scope of the Communication in the Digital Culture, the development of Typographical Design was the practical application chosen as object of analysis, having the ideology and the Open Source Software model of development for its basis. It reflects mainly the change of paradigm provoked by the appearance of the information society since the development of the concept of the Internet. It is, above all, an analysis of the communication processes and its contribution in the digital society. Thus, although it approaches subjects as wide as Communication, or Cyberculture, it focuses mainly on on-line collaborative proposals, the dichotomy of the Technology versus Culture, the Net and Models of Communication and currently popular Platforms of Collaboration. However, being an investigation developed in the scope of the Master in Multimedia Art, the investment was made essentially in Typographical Design. The sub-heading the importance of the emergent models of communication in the creation of a platform of free collaboration for type design represents a great synthesis challenge of the most important subjects of the present dissertation: The evolution and the development of the Internet, the Web and the Cyberculture as free initiatives, as reaction and as Counterculture; The sprouting of the current net society. What reflections exist in the history of the Cyberspace as the communication media and how does this medium reveals itself to be the ideal space for the development of the current digital culture; The influence of the late 1960 s communication models in the current Web phenomenon; The management model adopted for the development of Open Source Software and as this inflences everyday life and the creative production; The current collaboration methods of production and of knowledge sharing of intellectual products - main impulse of the collective intelligence and of a more productive, critical and responsible society.