Novos serviços cloud para publicidade dinâmica

Abstract

With the constant technological evolution that has occurred in recent years, and with information becoming increasingly globalized and with a higher level of consumption, advertising has played an increasing role in the revenue of television stations and other suppliers of audiovisual material . However, this globalization and ease of access to information makes targeted advertising difficult, which has diminished its effectiveness. In addition, there are also television contracts that oblige stations to limit the broadcast of content to a particular region. This need to present a personalized product almost instantaneously results in a greater emphasis on automation, namely in the detection and replacement of advertisements in real time. In this dissertation, a distributed application capable of identifying and replacing advertising segments in an audiovisual stream is then proposed. The prototype will be able to receive audio and video in real time and detect advertising segments, replacing them with other content, which may come from a stream or a file. The end result is a stream, with the least possible delay, where the initial advertising segments are replaced by more relevant ones. Taking into account the modularity of this project, it will be possible to add or remove components depending on the use case, enabling solutions not only in advertising but also in the transmission and editing of video and audio in the cloud.